January 5, 2009
To Whom It May Concern:
Significant changes in your environment require an immediate strategic review to refocus your competitive advantage. Strategy is all about future differences, creating your future, the competitive difference you can bring, and how you identify and take advantage of the resulting new opportunities. In this economic crisis, in this critical moment, how you chose to act and respond will have far reaching impacts for you and your organization.
Now is the time for reconsidered strategy - for your organization, your business units, and your alliances and partnerships – creating precise actions aligned with that strategy, with an eye ready to see the opportunities that are clearly beginning to emerge.
While the jury is out on how long this crisis will continue, one thing is sure: The world simply will not look nor act the same afterwards.
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